AUE Cancer Awareness Campaign

Mission Statement

Defeating cancer by prompting awareness and a healthy lifestyle through education, active community participation and dialogue.


  • Involve the community in various cultural, sports and academic activities that are aimed at raising awareness on cancer and healthy lifestyle options.
  • Encourage the community at large to adopt healthy lifestyle choices that can act as deterrents to cancer.
  • Raise awareness on the importance of early dedication and its benefits.
  • Engage cancer survivors and their families in a discussion in order to establish a support network between those who have dealt with cancer and those who currently suffer from it.

About the Campaign

The vision of the 2016 Cancer Awareness Campaign (CAC) is to focus our efforts on three key areas:

  • Importance of early detection in order to break taboos of regular cancer checkups.
  • Adopting healthy lifestyle choices.
  • Creating a culture of awareness that will eventually save lives.

AUE is bringing together all women, men, children and families, from all nationalities and walks of life, to help fight the leading and rare forms of cancer in the UAE today and tomorrow.

Above and beyond we go with an exclusive sky dive by an AUE student. AUE will show the heights it’s willing to reach to support a sustainable cure and a long term cancer prevention attitude to life. To top it off, let’s all join together for the CAC Walkathon and show cancer who has a stronger force for not only survival, but living

Through the involvement of the UAE community at large, CAC aims to conduct a day filled with various cultural, sports and health activities that will help unify people’s understanding of adopting healthy life style choices, raising their awareness of prevention through physical activity. So get there early and secure your place with a variety of sporting games or checkout the various kiosks and get that medical checkup that your body is yearning for or be wowed by our talented performers of the day.

It’s cancer, of course you have questions. So in harmony with building as much awareness for all, CAC supporters will have the chance to hear the powerful stories of cancer survivors who have so bravely come through shining to teach everyone of the symptoms, preventions and the overall painstaking journey they were forced to embark on. This special forum will give attendees the opportunity to anonymously ask the big and small questions through a text messaging service.

For their utmost courage and perseverance for fighting cancer from its core, AUE plans to also hold an honoring ceremony for all the survivors and their families, medical researchers and their specialized hospitals and all the generous sponsors. With a jam packed day ahead, AUE is proud to show that nothing is impossible and that together, our actions will spark a global movement and make cancer only an aspect of the past.

National General Insurance Co. (P.S.C.) NGI is one of the leading composite insurers in UAE, recognized as a fully accredited National Insurer, publicly quoted and listed on the Dubai Stock Exchange, having financially sound and prominent Emirates NBD and Commercial Bank of Dubai as key shareholders and rated “ A-” by AM Best.

NGI offers a multiple range of products and expertise including but not limited to Motor, Marine, Property & Casualty, Construction, Engineering, Life Protection, Savings, Investment and importantly Medical Insurance.

We take our role as a local health insurer very seriously. Our primary focus is to foster an effective network of quality medical healthcare providers all over the UAE and overseas that caters for the different needs of our insured members at all levels of healthcare; primary, secondary, and tertiary care. The emphasis is on delivering quality health care that meets the demands of our insured members, promote their wellbeing, and improve their clinical outcomes.


AUE – Cancer Awareness Campaign

Fight Today, Win Tomorrow ... Nothing is Impossible

Anna Larkins
  • 11:00am-11:30am
  • Walkathon

Walkathon: All AUE faculty and admin staff, high school students and cancer survivors are invited to participate in the walkathon symbolizing our determination to fight cancer together.

Skydive jump
Participants will dress in the official colours of the day.
The Walkathon will include horses and camels in support of UAE's fight against cancer.
Marc Crow
  • 11:30-11:40am
  • Welcome note: Waterfall Fountain
Welcome note

Welcome note: Waterfall Fountain

A welcome note by President Muthanna G. Abdul Razzaq addressing the importance of cancer awareness.
The UAE National Anthem.
Scott Sanchez
  • 11:40am-12:40pm
  • I Know Cancer Forum
I Know Cancer Forum

I Know Cancer Forum – Waterfall Fountain.
A platform of knowledge on cancer awareness, causes and preventions

Motivational Speakers
Survivors' Speech
Question and Answer Sessions
Henry Kolms
  • 12:40pm – 1:00pm
  • Facilitation and Honoring
12:40pm – 1:00pm

Facilitation and Honoring

Guest Speakers
AUE Partners
Henry Kolms
  • 1:00pm-2:00pm
  • Student Performances

Student Performances

Dapka Show
Talent Show
Aerobics Class
Henry Kolms
  • 2:00pm- 3:00pm
  • Lunch Break
2:00pm- 3:00pm

Lunch Break

Snacks and Soft Drinks
Henry Kolms
  • 3:00pm- 5:00pm
  • Healthy Life Style Activities
3:00pm- 5:00pm

Healthy Life Style Activities

Sports Activities
  • Soccer
  • Basketball
  • Tug of War
Carnival Activities
Karate Show
Musical Show
Free Checkups - BMI
Free Vouchers for Distribution
Henry Kolms
  • Closing
  • 5:00 PM
5:00 PM


Register Now


Gulf News

Cancer first reared its head in the UAE in 1981 when Al Qassimi Hospital in Sharjah released a report about five cases of cancer among 209 patients with liver diseases.

Abu Dhabi Health Authority (HAAD)

Cancer is the third leading cause of death in the UAE following heart disease and accidents.

Abu Dhabi Health Authority (HAAD)

The most common cancers in the UAE are breast, cervical, prostate and lung cancers.

Dubai Health Authority (DHA)

Breast cancer in the UAE occurs 10 years earlier than the world average.

The National

The percentage of women who have been diagnosed with breast cancer in the UAE is similar to the global average. These extreme outcomes are due to women’s fear of social taboos concerning checkups.

Khaleej Times

Between six to 10 cases per 1,000 screenings are usually diagnosed with breast cancer.

Gulf News

Breast cancer in younger women is more aggressive and less likely to react to treatment than in older women.

Dubai Health Authority (DHA)

Prostate cancer is the second most common cancer among Emiratis.

American National Cancer Institute.

According to 20 worldwide studies: Women who are physically active have a 20 percent to 40 percent reduced risk of endometrial cancer.

Abu Dhabi Health Authority (HAAD)

Tobacco causes 22% of global cancer deaths and 71% of global lung cancer deaths.

Causes of Cancer

Popular to common belief is that cancer occurs due to either genetics or by pure chance. Yet, scientific research has indicated that cancerous cells develop in a number of ways, most notably, a mixture of genes, environmental effects and the way we choose to live our lives. It is a fact that most cases of cancer are highly preventable through embarking on the right lifestyle choices.

Cancer occurs when the DNA, chemicals driving the cells in your body, are damaged and if this damage over consumes your cells cancer rears its head.


According to years of worldwide research, smoking is the leading cause of cancer and caused more than 100 million global deaths in the 20th century. This is due to the extensive amount of chemicals in tobacco that damage DNA, such as, benzene, polonium-210, benzo(a)pyrene, nitrosamines and worst of all chromium which causes the other chemicals to stick to your cells.


Fat accumulation in any part of the body causes cells to be damaged in a way that is very dangerous for you. Obesity causes the most common cancers, such as breast cancer and the most untreatable, such as pancreatic cancer. Make sure you check your BMI to find out if you’re over weight and in threat of cancer at AUE’s Cancer Awareness Campaign for free.


Drinking any type of alcohol, whether it’s the hard stuff like vodka or opting for a casual beer, can cause cancer. Alcohol damages your DNA and even stops cells from being able to repair themselves, which they naturally do best with ease.

Poor diet and lack of physical activity

Worldwide studies have shown that regular exercise, whether vigorous or not, can help prevent cancer up to 30 percent and in some cancers, up to 80 percent. In addition, having a well-balanced diet that is void of processed and frozen food and rich in fresh ingredients can not only maintain a healthy body weight but improve your cells functionality.

UV light from the sun

With soring Dubai temperatures you would be smart to get the SPF 30 out every time you step out your front door. A good sign that you have done serious damage to your DNA is when you get sunburnt and if you are sunburnt just once in two years you triple your chance of being diagnosed with skin cancer.


No, not having any job so don’t hand in your resignation just yet. Certain jobs in construction and the service industries expose workers to harmful chemicals that cause cancer. The most harmful and common ones are asbestos, paints and solvents, benzene, diesel engine exhaust, coal products and radon. By law, most of these chemicals come with a health warning but something that doesn’t is sun exposure so wear protective clothing and use SPF 30 like your life depended on it.

Fight Today

Win Tomorrow

AUE Visits Cancer Stricken Children.

To jump start AUE’s 2016 Cancer Awareness Campaign (CAC), the empathetic and concerned faculty and staff members of AUE will be visiting children at their cancer wards on 8 February, 2016.

With the help of Friends of Cancer Patients Society (FOCP), AUE will be spreading the joy and handing out presents to lift the spirits of the children suffering from cancer in the UAE. In addition, anyone wishing to support AUE’s good giving day can come along for the ride and make their mark outside the wards.

Through this endeavor AUE hopes to help bring a positive attitude towards cancer, support healthcare innovation and encourage an open-mindedness to a disease that the World Health Organisation warns is on the rise amongst children in the UAE.

According to the Dubai Health Authority (DHA), in addition to leukemia, neuroblastoma are the most common types of cancer in infants under a year old, and third most common in children under 10, with about 35 to 40 cases reported in the UAE each year. Early detection is vital as when neuroblastoma tumors are in stage four and have spread to other parts of the body, only 15 to 20 percent of cases can be cured.

There is nothing more frightening to a child than the unknown. As children have a mind so creatively imaginative, an open education on cancer will set their minds in the right direction, helping them look to the future and fight even harder than they have known they could.

Children are the future, shaping our society into a modern oasis of learned and educated minds.


AUE Breast Cancer Awareness Forum 2015

AUE’s support for the fight against cancer is an ongoing one that started its story with the 2015 Breast Cancer Awareness Forum (BCAF).

With women in the Emirates being at higher risk of breast cancer than in any other country in the world, AUE saw this as a direct message to promote an education void of any misapprehensions on the causes, symptoms, preventions and treatments of breast cancer.

With a highly successful outcome and a multitude of support from all walks of life, AUE was able to help attendees incorporate support for awareness into their personal identity and lifestyle.

As a higher education institution, AUE wanted to educate all of its female attendees and their families after realizing a shocking fact that, breast cancer in younger women is more aggressive and less likely to react to treatment than in older women. As a result, an awareness of early detection and an appreciation for regular examinations amongst attendees had now been imbedded in them, as part of an action plan for early or pre-mature diagnosis.

The one day forum saw 14 experts in the field of medicine and breast cancer share their knowledge and bestow upon everyone a new way of thinking about breast cancer that ultimately roared survival and prevention.

Supporters were also encouraged to learn self-examination, which results in doubling your chance of survival, and to take into account the educational reading on the website for future reference. Consequently, the forum was an eye opening experience driving attendees supporting AUE in future campaigns on cancer.

View Previous Forum

Fight Today Win Tomorrow, Nothing is Impossible

Contact Us

Do you have any idea in mind? Contact us, we will give you the answer you expect.


Dubai International Academic City,

P.O. Box: 503000, Dubai, UAE

Toll free 800AUE (283)

Phone / Fax

T: + 971 4 4499 000 / F: + 971 4 4291 205